{"product_id":"purist-type-2-37mm-numerals","title":"Purist Type 2 (37mm - Numerals) Preorder","description":"\u003ch3\u003eDUG 37mm watches ship in 8-10 weeks from New York with no importation fees for US shipments.\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eDUG introduces the Purist Type 1 in a new 37mm case, bringing the line's disciplined take on German watchmaking to a smaller, more versatile size. From the watchmaking town of Glashütte, it leans into clarity, proportion, and everyday usability. Where the Type 2 switches to classic Arabic numerals, the Type 1 keeps to clean line markers for a purer, more minimalist read. The result is a clean, balanced three-hander with just enough detail in the textured dial and applied indices to keep things interesting, without ever straying from its minimalist brief.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTo carry Glashütte on the dial, a watch must have at least 50% of its value created in Glashütte, a designation only a handful of brands meet. DUG meets that bar and delivers it in a compelling package.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eBuilt around a 37mm three-part stainless-steel case, the new Purist Type 1 wears with quiet confidence. A height of 10.35mm, 43.9mm lug-to-lug, and 18mm lug width suit smaller and average-sized wrists the 40mm case doesn't always fit. A slightly domed, double anti-reflective sapphire crystal up front and a sapphire caseback deliver durability and clarity, while 100m (10 ATM) water resistance makes it a true daily watch. The textured dial, applied baton indices, and BGW9 Super-LumiNova bring crisp legibility in Black, White, or Blue.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eInside, the new 37mm Purist Type 1 is powered by the DUG 200 automatic movement, a rhodium-plated caliber based on the Sellita SW200 and finished in Glashütte with perlage, bevels, blued screws, and an openworked, 24k gold-plated rotor. With a 40-hour power reserve and reliable 4Hz architecture, it delivers modern performance with classic automatic charm. Paired with either a genuine buffalo leather strap or a finely adjustable stainless-steel bracelet—both with a quick-change system—this new size gives the Purist Type 1 a thoughtful, fully mechanical package built for a wider range of wrists.\u003c\/p\u003e","brand":"DUG","offers":[{"title":"Blue \/ No-Date \/ Bracelet","offer_id":45134362542146,"sku":"Q2NB-ES","price":2247.0,"currency_code":"CAD","in_stock":true},{"title":"Blue \/ No-Date \/ Blue","offer_id":45134362574914,"sku":"Q2NB-LB","price":2106.0,"currency_code":"CAD","in_stock":true},{"title":"Blue \/ Date \/ Bracelet","offer_id":45134362607682,"sku":"Q2DB-ES","price":2387.0,"currency_code":"CAD","in_stock":true},{"title":"Blue \/ Date \/ Blue","offer_id":45134362640450,"sku":"Q2DB-LB","price":2247.0,"currency_code":"CAD","in_stock":true},{"title":"White \/ No-Date \/ Bracelet","offer_id":45134362673218,"sku":"Q2NW-ES","price":2247.0,"currency_code":"CAD","in_stock":true},{"title":"White \/ No-Date \/ Black","offer_id":45134362705986,"sku":"Q2NW-LS","price":2106.0,"currency_code":"CAD","in_stock":true},{"title":"White \/ Date \/ Bracelet","offer_id":45134362738754,"sku":"Q2DW-ES","price":2387.0,"currency_code":"CAD","in_stock":true},{"title":"White \/ Date \/ Black","offer_id":45134362771522,"sku":"Q2DW-LS","price":2247.0,"currency_code":"CAD","in_stock":true},{"title":"Black \/ No-Date \/ Bracelet","offer_id":45134362804290,"sku":"Q2NS-ES","price":2247.0,"currency_code":"CAD","in_stock":true},{"title":"Black \/ No-Date \/ Black","offer_id":45134362837058,"sku":"Q2NS-LS","price":2106.0,"currency_code":"CAD","in_stock":true},{"title":"Black \/ Date \/ Bracelet","offer_id":45134362869826,"sku":"Q2DS-ES","price":2387.0,"currency_code":"CAD","in_stock":true},{"title":"Black \/ Date \/ Black","offer_id":45134362902594,"sku":"Q2DS-LS","price":2247.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/6158\/3938\/files\/Q2NB-ES.jpg?v=1788384078","url":"https:\/\/windupwatchshop.com\/en-ca\/products\/purist-type-2-37mm-numerals","provider":"Windup Watch Shop","version":"1.0","type":"link"}