Watches purchased from the new BENRUS #3061 collection begin shipping at the end of May 2025
Founded in New York City by three Romanian-American brothers in 1921, BENRUS has been making history for more than a century. The 3061 Collection pays tribute to the series of mil-spec field watches sold by Benrus on the civilian market as famously worn by Steve McQueen in 1968’s Bullitt.
Closely related to the military-issued BENRUS DTU-2A/P, the revived 3061 collection features an upsized 39.5mm steel case with a welcome 100m of water resistance while retaining that iconic dial layout immortalized on the silver screen. It is available in a period-correct black dial with a black leather strap — Frank Bullit spec — as well as a contemporary silver dial with an elegant beads-of-rice bracelet.
The 3016 Collection is powered by the venerable ETA 2892. A Swiss-made automatic movement, it features 21 jewels, hacking, hand winding, a frequency of 28,800 beats per hour, and a power reserve of at least 42 hours.
- Case: Stainless Steel
- Dial: Black
- Movement: ETA 2892
- Winding: Automatic
- Lens: Domed Sapphire
- Strap: Black Leather
- Water Res.: 100m
- Diameter: 39.5mm
- Length: 46.4mm
- Thickness: 9.95mm
- Lug Width: 20mm
- Swiss-Made
- Warranty: 24 Months
- Case: Stainless Steel
- Dial: Silver
- Movement: ETA 2892
- Winding: Automatic
- Lens: Domed Sapphire
- Strap: Beads of Rice Bracelet
- Water Res.: 100m
- Diameter: 39.5mm
- Length: 46.4mm
- Thickness: 9.95mm
- Lug Width: 20mm
- Swiss-Made
- Warranty: 24 Months
Benrus was founded in New York by Benjamin Lazrus and his two brothers and took its name from the first syllable of his name and the last syllable of the family name. The three young men combined $5,000 in savings and started importing Swiss watch movements and casing them in New York City. They headquartered the fledgling company in the iconic Hippodrome building, nestled in the jewelry district and what is known to still be the “heart” of the City. Today, the company’s headquarters remains in the same location.
