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Baby-G Takes Us to the Stars With Their New Sailor Moon Collab - Now in the Windup Watch Shop
Words by Windup Watch Shop

When it comes to special edition collaboration watches from Casio, G-SHOCK is typically the first name that comes to mind. However, in addition to being designed with the same emphasis on durability as their larger G-SHOCK counterparts, BABY-G watches also frequently serve as the foundation for various collaborations and special edition pieces. The BABY-G collection was first created in 1994 and although it was originally intended to be a line of watches for women, the collection has expanded over the years and is now worn by countless different individuals who all want a more compact version of the brand’s famous G-SHOCK. BABY-G watches and the Sailor Moon anime franchise have both been popular since the 1990s, and the new BABY-G BA-110XSM-2A brings together these two Japanese icons to create a colorful and compact watch with with a hybrid analog/digital display that draws its inspiration from the popular Sailor Moon anime character.

Despite being significantly smaller and lighter than their full-size G-SHOCK counterparts, BABY-G watches are not actually all that small of timepieces, and the Sailor Moon BA-110XSM-2A features a shock-resistant resin case that measures 43.4mm wide by 46.3mm lug-to-lug and 15.8mm thick. The bezel and strap are constructed from a semi-transparent dark blue resin that is intended to resemble the color of the night sky, while the strap itself is decorated with stars, moons, hearts, and other Sailor Moon inspired designs that are printed in red, blue, and yellow, which collectively create an overall aesthetic that offers an unmistakable resemblance to the famous Japanese anime franchise. 

Additional Sailor Moon design elements adorn the dial, which consists of a three-dimensional midnight blue and purple surface that features a pair of golden star-shaped hands for telling the time, along with an inverted navy blue LCD screen that offers access to the watch’s various digital functions. Golden stars are printed throughout the dial surface, which further adds to the overall anime-inspired aesthetic, while the “Sailor Moon” logo with a crescent moon appears at the 3 o’clock location. Protecting the dial of the watch is a durable mineral glass crystal, while a screw-on stainless steel caseback adorned with a Sailor Moon engraving helps provide the BABY-G BA-110XSM-2A with 100 meters of water resistance.

Internally, the BABY-G BA-110XSM-2A Sailor Moon collaboration watch is powered by Casio’s 5338 module, which offers all of the usual and highly practical digital watch features, despite also featuring a pair of analog hands for displaying the time. In addition to a stopwatch, world time feature, alarm, countdown timer, and automatically programmed calendar, the 5338 module also offers both 12-hour and 24-hour timekeeping formats, along with an amber-colored LED backlight, plus all of the same shock-resistance and durability that has made both the BABY-G collection famous. Perfect for both anime fans and serious collectors, the BABY-G BA-110XSM-2A Sailor Moon collaboration watch is the latest special edition model to join the brand’s lineup, and you can get yours today, right here at the Windup Watch Shop.