THE ROUNDUP
Gear That Gives Back: The 2026 Ride To Conquer Cancer Collection
Windup Watch Shop - June 07, 2026
Back in April, Worn and Wound CEO Blake Malin announced that the Can’t Stop, Won’t Stop team would officially be returning for the 2026 Ride to Conquer Cancer. More than just a return for a second year, the team is pushing themselves to raise even more for charity than they did last year. As part of this initiative, we’re happy to announce a new collection of limited-edition gear that supports the fundraising goal.
In case you weren’t aware of our involvement or would like a reminder as to how Worn & Wound became involved in the Ride To Conquer Cancer, here’s a brief backstory. In conversation with long-time friend and watch designer, Matt Smith-Johnson, Blake found out that Matt’s 10th consecutive ride was in 2025, and Blake knew he could leverage the Worn & Wound platform to amplify Matt’s involvement in the cause, as many people in our circle of friends and family have been affected by cancer in some way over the years. Rather than just amplify, Blake chose to personally become involved, and the “Can’t Stop, Won’t Stop” team was formed.
Last year, we brought two custom products to market, both of which helped to support the Princess Margaret Cancer Centre, and this year is no different. Once again designed by Matt Smith-Johnson, we’re back with a custom-designed Boldr Conquer Chronograph, and a limited strap to match. In a recent article from Blake, Matt Smith-Johnson explained his design philosophy: “The Princess Margaret has been using the slogan ‘Carry The Fire’ for the last couple of years. To me, that’s the passion for creating change in the world. As with our team kit, I wanted to amp up this year’s watch to be as bold and energetic as possible — something that garners attention, and lights up the wrist.”
While the base watch remains unchanged for this year, the most notable difference is the “Saturated Pink” Cerakote finish. It’s paired with a brushed silver bezel printed with a 12-hour scale, and a glossy black dial with twin silver sub-registers, applied lume markers, and a clean layout anchored by the BOLDR logo at 12 and the team’s “Can’t Stop, Won’t Stop” octagon at 6. Flip it over, and the display caseback shows off the movement, ringed by “RIDING TO CONQUER CANCER” and the team logo in full. Every watch ships as a complete team kit: the chronograph, the new 2026 StrapHabit x Worn & Wound Team Strap, and — new for this year — the BOLDR x Worn & Wound Team Cycling Cap. No standard BOLDR strap in the box this time; the cap takes its place. The full kit, including the watch, strap, and team hat, is currently available for pre-order from the Windup Watch shop here. This edition is limited to 200 pieces, with $80 from every watch sold going directly to our RTCC fundraising campaign.
As before, we’re also making the watch strap available à la carte, if a bold pink watch isn’t your style. Redesigned for year two, this year's strap is built from a double-pass mil-style strap in a matching theme as the watch; it features hot pink graphics over a light blue webbing with the team's “Can’t Stop, Won’t Stop” rally cry boldly printed across the strap. While we’ve slimmed down the size offerings to just 20 and 22mm this year, 100% of the proceeds will be donated, just like we did last year. The 2026 RTCC limited edition strap is currently available for pre-order from the Windup Watch Shop here.
The Princess Margaret Cancer Centre is one of the top five cancer research centres in the world, and the Ride to Conquer Cancer is one of the largest cycling fundraisers in North America. Every dollar moves the needle. If you want to support the ride directly, you can donate to the team here. If you want to wear it, the entire 2026 collection is available now at the Windup Watch Shop, with orders expected to begin shipping in mid-August 2026.
