Louis Erard's appeal is that of a legitimately independent brand mixes a taste of high horology with compelling value. Across the entire Excellence collection, we see various design elements, materials, and finishing techniques that belie the watches’ price points. A hands-on experience with the collection brings a new level of appreciation for the level of detail that each particular model boasts.

Take the Louis Erard Excellence Petite Seconde, the brand’s take on an elevated everyday watch. After marveling at the striking dial colors and complementary straps, we appreciate the harmony of the various textures and dial elements. On the other hand, the Regulateur Lapis-Lazuli wows us with its ultramarine and speckled blue stone dial, which is accentuated by using an interesting and uncommon regulator format. Not to be outdone, the Excellence Guilloché Main II is a master class of high-end finishing at a more approachable price than most. The lines comprising the concentric circles and diamond are intricately etched using a rose engine lathe in a process pioneered by Abraham-Louis Breguet.

We’re excited to offer the Louis Erard Excellence collection in the Windup Watch Shop because, simply put, they are special. Zach Weiss gets hands-on with the watches in our latest video here.