At the Windup Watch Shop, we’re always on the lookout for smart, thoughtful upgrades to everyday gear. That’s why we’re excited to introduce the Zero-Pass strap—a fresh take on the classic NATO, designed by Maxwell Ma, a longtime strap enthusiast who loved the look but never quite found the right fit. Tired of bulky stacking and awkward wear, he decided to create something better. After years of trial, error, and even some dental floss stitching, the result is a patent-pending, single-layer strap that eliminates excess material between your wrist and the watch. Built with premium hardware and crafted by some of the best strap makers in the world, the Zero-Pass is comfortable, balanced, and purpose-built.