This is not your average strap — and that’s kind of the point.

Designed by our good friends Matt Smith-Johnson and Straphabit Founder Nick Lehner, this limited-edition strap was made to celebrate and support our 200km Ride to Conquer Cancer. It’s loud, colorful, and full of personality.

Made in partnership with StrapHabit, it uses their tried-and-true premium sailcloth design — comfy, durable, and fitted with quick-release spring bars for easy swaps.

100% of strap sale profits will be donated to The Princess Margaret Cancer Foundation through our 'Can't Stop, Won't Stop' Ride to Conquer Cancer ride team. Click here to learn more.

So whether you’re a cyclist, a watch nerd, or just someone who wants to do some good — this one’s for you.