Founded in 1854 as the Waterbury Clock Company, Timex has a rich and significant history in the world of watches. A pioneer of innovation and technology, they have produced everything from trench watches for soldiers in WWI to the best-selling automatic of the ‘60s to the number one digital sports watch of the ‘80s. Their famous slogan “takes a licking and keeps on ticking” is also not just a motto for the brand, but philosophy as well. Timex watches are always designed with everyday people and everyday tasks in mind, whether it’s going to work, taking the dog out for a walk, or taking your bike out for a long ride. Fun, functional, durable, and affordable, Timex is a brand that will get you into watches, and always have a place in your collection.