Vaer was founded in 2016 by Ryan Torres and Reagan Cook, the Venice, California-based duo wanted watches that represented who they were. They weren’t buying luxury watches, but they didn’t want low quality either, and they needed to be durable. So, they put their life savings on the line and launched. After some quick success, Vaer expanded their catalog of tough everyday sport watches into some interesting directions. Now, they offer a mix of Asian, American, and Swiss assembly at different prices, as well as quartz and automatic movements.