How to Maximize Value During Our Black Friday Sale

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Blake Malin

Windup Watch Shop     |     November 19, 2025

Black Friday at the Windup Watch Shop is always a high point on the calendar, and this year is shaping up to be the biggest one yet. If you want to stretch your budget, stack perks, and walk away feeling like you won Black Friday, this guide will show you how.

As a reminder, this year's Black Friday Sale runs through December 1, 2025, and we're offering tierd discounts, so the more you spend, the more you save. 

          - 10% off $0 to $499
          - 15% off $500 to $2,499
          - 20% off $2,500 plus

Plus, we've got some additional promotions ruinning throughout the sale, including double Windup Rewards Points and seasonal gifts with purchase. Now, on to the latest drops. 

We've Kept it Simple So You Can Focus on Finding Your Next Watch

Shopping the Black Friday event is simple. Explore the site the same way you normally would, add your favorites to the cart, and checkout as usual. Eligible discounts and rewards will apply automatically, and gifts with purchase will drop into your cart if you qualify. Keep checking back, since we’re updating products and offers daily, including new arrivals like the Timex x The James Brand Automatic GMT, the Hamilton Khaki Field Power Reserve, and the latest G-SHOCK and Waltham releases.

Paulin Watch Black Mara Diver
Paulin Watch Blue Mara Diver
Paulin Watch Black Mara Diver
Paulin Watch Blue Mara Diver

Paulin

Mara Diver

£1,253.00
Oris Watch NY Harbor II Aquis Date New York Harbor Limited Edition II
Oris Watch NY Harbor II Aquis Date New York Harbor Limited Edition II

Oris

Aquis Date New York Harbor Limited Edition II

£2,278.00
Autodromo - Instruments for Motoring Watches Azzurro Dial Monoposto Series Two
Autodromo Watch Moss Green Monoposto Series Two - Draft
Autodromo - Instruments for Motoring Watches Azzurro Dial Monoposto Series Two
Autodromo Watch Moss Green Monoposto Series Two - Draft

Autodromo - Instruments for Motoring

Monoposto Series Two

£680.00
Autodromo - Instruments for Motoring Watches Matte Gray Racing Team Chronograph
Autodromo - Instruments for Motoring Watches Matte Gray Racing Team Chronograph

Autodromo - Instruments for Motoring

Racing Team Chronograph

£399.00
Bulova Watch Limited Edition Bulova Lunar Pilot Timascus x Thiago Rosinhole Limited Edition
Bulova Watch Limited Edition Bulova Lunar Pilot Timascus x Thiago Rosinhole Limited Edition

Bulova

Bulova Lunar Pilot Timascus x Thiago Rosinhole Limited Edition

£1,253.00
ROBOT Watch Chameleon Green Graphic Sutnar
ROBOT Watch Chameleon Green Graphic Sutnar

ROBOT

Graphic Sutnar

£2,809.00
Formex Watch Arctic White w/ Black Nylon Essence Leggera 41mm
Formex Watch Mamba Green w/ Black Leather Essence Leggera 41mm
Formex Watch Electric Blue w/ Black Leather Blue Stitching - Preorder Essence Leggera 41mm
Formex Watch Cool Grey w/ Grey Nylon - Preorder Essence Leggera 41mm
Formex Watch Black w/ Black Rubber Strap - Preorder Essence Leggera 41mm
Formex Watch Arctic White w/ Black Nylon Essence Leggera 41mm
Formex Watch Mamba Green w/ Black Leather Essence Leggera 41mm
Formex Watch Electric Blue w/ Black Leather Blue Stitching - Preorder Essence Leggera 41mm
Formex Watch Cool Grey w/ Grey Nylon - Preorder Essence Leggera 41mm
Formex Watch Black w/ Black Rubber Strap - Preorder Essence Leggera 41mm

Formex

Essence Leggera 41mm

£1,359.00
Formex Watch Black Black/Blue Bezel on Mesh Reef GMT 42 mm
Formex Watch White Black/Blue Bezel on Mesh Reef GMT 42 mm
Formex Watch Green Green Bezel on Bracelet Reef GMT 42 mm
Formex Watch Black Black/Blue Bezel on Mesh Reef GMT 42 mm
Formex Watch White Black/Blue Bezel on Mesh Reef GMT 42 mm
Formex Watch Green Green Bezel on Bracelet Reef GMT 42 mm

Formex

Reef GMT 42 mm

£1,686.00

Gifts With Purchase For the Win

This year’s Gifts With Purchase lineup is designed with enthusiasts in mind. Any order over $350 will automatically include a bonus item that fits the spirit of the shop. The first phase of the sale (November 17 to November 23) features a CountyComm sling, a rugged carry piece that feels right at home alongside a field watch or a full everyday carry setup. In the second phase (November 24 to December 1), customers will receive a James Brand wooden knife. Modeled after a classic pocket folder but carved entirely from wood, this James Brand wooden knife is pure charm. It’s more desk toy than tool, with smooth finishing and friendly proportions that make it a surprisingly delightful thing to fidget with. (Gift With Purchase will be available while supplies last)

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Use Your Windup Rewards Points and Earn Double Throughout the Sale

Points equal real savings, so do not forget to use them. Before you check out, sign in and check your points balance.To redeem points: Sign into your Windup Rewards account. Open the Rewards widget at the bottom of the screen. Choose how many points you want to redeem. Apply the code at checkout.If you have been saving points for something special, Black Friday is the perfect time to use them.

During Black Friday, we've also activated double points on eligible purchases. This is where things get really fun. You save at checkout and earn more rewards for the future at the same time. Even a small order can help build a stronger points balance for your next upgrade.

NiteCore EDC Default Tini2
NiteCore EDC Default Tini2

NiteCore

Tini2

£31.00
Worn & Wound singleton_gift Default / Black Strap-Changing Multi-Tool
Worn & Wound singleton_gift Default / Black Strap-Changing Multi-Tool
Worn & Wound singleton_gift Default / Black Strap-Changing Multi-Tool
Worn & Wound singleton_gift Default / Black Strap-Changing Multi-Tool

Windup Watch Shop

Strap-Changing Multi-Tool

£29.00
ADPT Strap Navy / 18mm US-Made Mil-Strap
ADPT Strap Black / 18mm US-Made Mil-Strap
ADPT Strap Coyote / 18mm US-Made Mil-Strap
ADPT Strap Forest / 18mm US-Made Mil-Strap
ADPT Strap Sage / 18mm US-Made Mil-Strap
ADPT Strap US-Made Mil-Strap
ADPT Strap Thalo Blue / 18mm US-Made Mil-Strap
ADPT Strap Mai Tai / 18mm US-Made Mil-Strap
ADPT Strap Paprika / 18mm US-Made Mil-Strap
ADPT Strap Rust / 18mm US-Made Mil-Strap
ADPT Strap Admiralty Gray / 18mm US-Made Mil-Strap
ADPT Strap Denim / 18mm US-Made Mil-Strap
ADPT Strap Straw / 18mm US-Made Mil-Strap
ADPT Strap Navy / 18mm US-Made Mil-Strap
ADPT Strap Black / 18mm US-Made Mil-Strap
ADPT Strap Coyote / 18mm US-Made Mil-Strap
ADPT Strap Forest / 18mm US-Made Mil-Strap
ADPT Strap Sage / 18mm US-Made Mil-Strap
ADPT Strap US-Made Mil-Strap
ADPT Strap Thalo Blue / 18mm US-Made Mil-Strap
ADPT Strap Mai Tai / 18mm US-Made Mil-Strap
ADPT Strap Paprika / 18mm US-Made Mil-Strap
ADPT Strap Rust / 18mm US-Made Mil-Strap
ADPT Strap Admiralty Gray / 18mm US-Made Mil-Strap
ADPT Strap Denim / 18mm US-Made Mil-Strap
ADPT Strap Straw / 18mm US-Made Mil-Strap

ADPT

US-Made Mil-Strap

£38.00
ADPT Strap Mai Tai / 18mm US-Made Single Pass
ADPT Strap Forest / 18mm US-Made Single Pass
ADPT Strap Sage / 18mm US-Made Single Pass
ADPT Strap Thalo Blue / 18mm US-Made Single Pass
ADPT Strap Navy / 18mm US-Made Single Pass
ADPT Strap Coyote / 18mm US-Made Single Pass
ADPT Strap Paprika / 18mm US-Made Single Pass
ADPT Strap Black / 18mm US-Made Single Pass
ADPT Strap Admiralty Gray / 18mm US-Made Single Pass
ADPT Strap Rust / 18mm US-Made Single Pass
ADPT Strap Denim / 18mm US-Made Single Pass
ADPT Strap Straw / 18mm US-Made Single Pass
ADPT Strap Mai Tai / 18mm US-Made Single Pass
ADPT Strap Forest / 18mm US-Made Single Pass
ADPT Strap Sage / 18mm US-Made Single Pass
ADPT Strap Thalo Blue / 18mm US-Made Single Pass
ADPT Strap Navy / 18mm US-Made Single Pass
ADPT Strap Coyote / 18mm US-Made Single Pass
ADPT Strap Paprika / 18mm US-Made Single Pass
ADPT Strap Black / 18mm US-Made Single Pass
ADPT Strap Admiralty Gray / 18mm US-Made Single Pass
ADPT Strap Rust / 18mm US-Made Single Pass
ADPT Strap Denim / 18mm US-Made Single Pass
ADPT Strap Straw / 18mm US-Made Single Pass

ADPT

US-Made Single Pass

£32.00
Worn & Wound Strap Taupe / 18mm Model 2 Premium
Worn & Wound Strap Aubergine / 18mm Model 2 Premium
Worn & Wound Strap Clover / 18mm Model 2 Premium
Worn & Wound Strap Crimson / 18mm / Brushed Model 2 Premium
Worn & Wound Strap Navy / 18mm / Brushed Model 2 Premium
Worn & Wound Strap Whiskey / 18 / Brushed Model 2 Premium
Worn & Wound Strap Black / 18mm / Brushed Model 2 Premium
Worn & Wound Strap Model 2 Premium
Worn & Wound Strap Color 8 Burgundy / 18mm / Brushed Model 2 Premium
Worn & Wound Strap Model 2 Premium
Worn & Wound Strap Model 2 Premium
Worn & Wound Strap Moss Brown / 18mm / Brushed Model 2 Premium
Worn & Wound Strap Natural / 18mm / Brushed Model 2 Premium
Worn & Wound Strap Model 2 Premium
Worn & Wound Strap Olive / 18mm / Brushed Model 2 Premium
Worn & Wound Strap Rye Tan / 18mm / Brushed Model 2 Premium
Worn & Wound Strap Model 2 Premium
Worn & Wound Strap Stone Gray / 18mm / Brushed Model 2 Premium
Worn & Wound Strap Peanut Brown / 18mm / Brushed Model 2 Premium
Worn & Wound Strap Tobacco Brown / 18mm / Brushed Model 2 Premium
Worn & Wound Strap Stout Brown / 18mm / Brushed Model 2 Premium
Worn & Wound Strap Yukon Brown / 18mm / Brushed Model 2 Premium
Worn & Wound Strap Model 2 Premium
Worn & Wound Strap Model 2 Premium
Worn & Wound Strap Whiskey / 18mm / Brushed Model 2 Premium
Worn & Wound Strap Taupe / 18mm Model 2 Premium
Worn & Wound Strap Aubergine / 18mm Model 2 Premium
Worn & Wound Strap Clover / 18mm Model 2 Premium
Worn & Wound Strap Crimson / 18mm / Brushed Model 2 Premium
Worn & Wound Strap Navy / 18mm / Brushed Model 2 Premium
Worn & Wound Strap Whiskey / 18 / Brushed Model 2 Premium
Worn & Wound Strap Black / 18mm / Brushed Model 2 Premium
Worn & Wound Strap Model 2 Premium
Worn & Wound Strap Color 8 Burgundy / 18mm / Brushed Model 2 Premium
Worn & Wound Strap Model 2 Premium
Worn & Wound Strap Model 2 Premium
Worn & Wound Strap Moss Brown / 18mm / Brushed Model 2 Premium
Worn & Wound Strap Natural / 18mm / Brushed Model 2 Premium
Worn & Wound Strap Model 2 Premium
Worn & Wound Strap Olive / 18mm / Brushed Model 2 Premium
Worn & Wound Strap Rye Tan / 18mm / Brushed Model 2 Premium
Worn & Wound Strap Model 2 Premium
Worn & Wound Strap Stone Gray / 18mm / Brushed Model 2 Premium
Worn & Wound Strap Peanut Brown / 18mm / Brushed Model 2 Premium
Worn & Wound Strap Tobacco Brown / 18mm / Brushed Model 2 Premium
Worn & Wound Strap Stout Brown / 18mm / Brushed Model 2 Premium
Worn & Wound Strap Yukon Brown / 18mm / Brushed Model 2 Premium
Worn & Wound Strap Model 2 Premium
Worn & Wound Strap Model 2 Premium
Worn & Wound Strap Whiskey / 18mm / Brushed Model 2 Premium

Worn & Wound

Model 2 Premium

£68.00
Windup Watch Shop Accessory Default / Gray Microfiber Cloth
Windup Watch Shop Accessory Default / Gray Microfiber Cloth

Windup Watch Shop

Microfiber Cloth

£11.00
Windup Watch Shop Strap Bone Gray / 19mm Hoyt
Windup Watch Shop Strap Tobacco Brown / 19mm Hoyt
Windup Watch Shop Strap Pine Green / 19mm Hoyt
Windup Watch Shop Strap Lamp Black / 19mm Hoyt
Windup Watch Shop Strap Tempest Gray / 19mm Hoyt
Windup Watch Shop Strap Bone Gray / 19mm Hoyt
Windup Watch Shop Strap Tobacco Brown / 19mm Hoyt
Windup Watch Shop Strap Pine Green / 19mm Hoyt
Windup Watch Shop Strap Lamp Black / 19mm Hoyt
Windup Watch Shop Strap Tempest Gray / 19mm Hoyt

Windup Watch Shop

Hoyt

£23.00
Windup Watch Shop Strap 19mm / Wheat Brown Degraw
Windup Watch Shop Strap 19mm / Pewter Degraw
Windup Watch Shop Strap 19mm / Olive Drab Degraw
Windup Watch Shop Strap 19mm / Molasses Brown Degraw
Windup Watch Shop Strap 19mm / Wheat Brown Degraw
Windup Watch Shop Strap 19mm / Pewter Degraw
Windup Watch Shop Strap 19mm / Olive Drab Degraw
Windup Watch Shop Strap 19mm / Molasses Brown Degraw

Windup Watch Shop

Degraw

£23.00

Create the Perfect Stack

Part of the fun of Black Friday is seeing how much value you can pile into a single order. The formula is simple, but when you put all the pieces together, it feels a little like you unlocked a cheat code for the shop. A great haul usually includes:

          - A discounted watch or accessory
          - A gift with purchase added automatically at $350+ (while supplies last)
          - Any Smile Points you want to redeem
          - Double points earned on whatever total is left

Put it all together and you get the perfect Black Friday stack: a deal, a bonus, a discount on top of a discount, and points ready for your next pickup. It is efficient, it is satisfying, and honestly, it is pretty fun.

Black Friday comes once a year. Have fun with it, stack your perks, and enjoy the best deals of the season at the Windup Watch Shop.

Vosteed Large Nightshade CC Exclusive Collab Ultem Kit 

CountyComm EDC Large Nightshade VOSTEED & CC Exclusive Collab: Ultem® Kit
CountyComm EDC Large Nightshade VOSTEED & CC Exclusive Collab: Ultem® Kit

CountyComm

Large Nightshade VOSTEED & CC Exclusive Collab: Ultem® Kit

£76.00

A limited-edition EDC release made in collaboration with CountyComm. The Nightshade pairs a Nitro V blade with a translucent Ultem® handle and ceramic bearings. Only 500 exist, making it as collectible as it is functional.

MORE EDC ESSENTIALS

The James Brand EDC Silver The Kent
The James Brand EDC Black + Gold The Kent
The James Brand EDC Silver The Kent
The James Brand EDC Black + Gold The Kent

The Kent

£60.00
CountyComm EDC Large Nightshade VOSTEED & CC Exclusive Collab: Ultem® Kit
CountyComm EDC Large Nightshade VOSTEED & CC Exclusive Collab: Ultem® Kit

Large Nightshade VOSTEED & CC Exclusive Collab: Ultem® Kit

£76.00
The James Brand EDC Black + Fire The Carter
The James Brand EDC Coyote Tan + Black The Carter
The James Brand EDC Tidal Blue + Stonewash The Carter
The James Brand EDC Bone + Black G10 /Straight The Carter
The James Brand EDC Black + Black G10 /Straight The Carter
The James Brand EDC Black + Stainless G10 /Serrated The Carter
The James Brand EDC Black + Fire The Carter
The James Brand EDC Coyote Tan + Black The Carter
The James Brand EDC Tidal Blue + Stonewash The Carter
The James Brand EDC Bone + Black G10 /Straight The Carter
The James Brand EDC Black + Black G10 /Straight The Carter
The James Brand EDC Black + Stainless G10 /Serrated The Carter

The Carter

£121.00
CountyComm EDC Ultem Complete Master Kit  - TPSMK - Precision Screwdriver
CountyComm EDC Ultem Complete Master Kit  - TPSMK - Precision Screwdriver

Ultem Complete Master Kit - TPSMK - Precision Screwdriver

£31.00

Timex x Worn & Wound WW75 V4 Limited Edition

Timex Watch Whirlpool Timex x Worn & Wound Field Watch w/a Twist
Timex Watch Storm Timex x Worn & Wound Field Watch w/a Twist
Timex Watch Whirlpool Timex x Worn & Wound Field Watch w/a Twist
Timex Watch Storm Timex x Worn & Wound Field Watch w/a Twist

Timex

Timex x Worn & Wound Field Watch w/a Twist

£227.00

Our latest collaboration with Timex brings fresh color and texture to the enthusiast-favorite WW75 platform. A 37 mm case, hand-wound movement, and domed acrylic crystal deliver vintage charm, while new finishing gives it a contemporary edge. It’s approachable mechanical watchmaking with just the right amount of personality.

Captured Time3 by PhillyWatchGuy

PhillyWatchGuy Accessory Coasters Captured Time³
PhillyWatchGuy Accessory Cube Captured Time³
PhillyWatchGuy Accessory Coasters Captured Time³
PhillyWatchGuy Accessory Cube Captured Time³

PhillyWatchGuy

Captured Time³

£223.00

For those who love the art inside the case as much as the watch itself, Captured Time 1 turns mechanical components into sculpture. Each resin cube preserves genuine watch parts in crystal-clear suspension—a static celebration of motion, made for the desk or display shelf.

G-SHOCK G-STEEL GST-B1000D

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The G-STEEL GST-B1000D Series brings a more refined, full-metal presence to the rugged G-SHOCK lineup. This model uses G-STEEL’s layered carbon and stainless-steel construction for enhanced shock protection while maintaining a polished, modern profile on the wrist. The large analog display offers strong legibility with multiple subdials, Bluetooth connectivity for automatic time syncing, Tough Solar charging, and 200 meters of water resistance. With its combination of durability, advanced tech, and elevated finishing, the GST-B1000D stands out as a premium addition to the shop’s G-SHOCK selection and a great choice for anyone who wants capability without sacrificing style.

DIGITAL TIME TELLING

Marathon Clock Black Atomic Digital Clock with Stand
Marathon Clock Black Atomic Digital Clock with Stand

Atomic Digital Clock with Stand

£46.00
Newgate Clock Yellow Digital Centre of the Earth LCD Alarm Clock
Newgate Clock Digital Centre of the Earth LCD Alarm Clock
Newgate Clock White Digital Centre of the Earth LCD Alarm Clock
Newgate Clock Yellow Digital Centre of the Earth LCD Alarm Clock
Newgate Clock Digital Centre of the Earth LCD Alarm Clock
Newgate Clock White Digital Centre of the Earth LCD Alarm Clock

Digital Centre of the Earth LCD Alarm Clock

£34.00
Seiko Clock Black/ Yellow Modern Marathon Alarm Clock
Seiko Clock Black/ Yellow Modern Marathon Alarm Clock

Modern Marathon Alarm Clock

£48.00
CW&T Watch Solid State Watch
CW&T Watch Solid State Watch

Solid State Watch

£152.00

Timex Marlin Jet Quartz Chronograph 40 mm

Timex Watch Silver Marlin® Jet Quartz Chronograph 40mm
Timex Watch Brown Marlin® Jet Quartz Chronograph 40mm
Timex Watch Silver Marlin® Jet Quartz Chronograph 40mm
Timex Watch Brown Marlin® Jet Quartz Chronograph 40mm

Timex

Marlin® Jet Quartz Chronograph 40mm

£205.00

Inspired by mid-century jet-age design, the Marlin Jet Chronograph stands out with its “bullhead” pushers and multi-layered dial. It’s a 40 mm conversation piece that captures a time when optimism and design experimentation ruled the wrist.

Cream Zero-Pass Ribbed Nylon Strap by The Anachronist Shop

The Anachronist Shop Strap 18mm Cream Zero-Pass Ribbed Nylon Strap
The Anachronist Shop Strap 18mm Cream Zero-Pass Ribbed Nylon Strap

The Anachronist Shop

Cream Zero-Pass Ribbed Nylon Strap

£27.00

Built for enthusiasts who obsess over fit and comfort, this zero-pass strap from The Anachronist Shop eliminates bulk by removing the under-watch layer. Its ribbed nylon texture and neutral cream tone make it an ideal complement to vintage and modern watches alike.

Waltham A17 Pilot NATO

Waltham Watch A17 Pilot NATO blue leather | Blue Dial
Waltham Watch A17 Pilot NATO blue leather | Blue Dial

Waltham

A17 Pilot NATO blue leather | Blue Dial

£508.00

The latest arrival at the shop is the Waltham A-17 Pilot (Blue Dial), a thoughtfully engineered revival of the late-1940s military navigator’s tool-watch. With a 40 mm 316L stainless steel case, fully lumed numerals, a 24-hour inner track, domed sapphire crystal and Swiss-made Soprod M100 automatic movement, this modern iteration stays true to its MIL-W-6433 heritage while offering contemporary wearability (100 m water resistance, screw-down crown, 20 mm lug width). Available in a bold blue dial variation with green Cordura® strap, it bridges cockpit instrumentation aesthetics and everyday versatility—making it an ideal pick for enthusiasts who value vintage roots and robust build.

NEW WATCHES IN THE SHOP

Louis Erard Watch Le Régulateur Le Régulateur Louis Erard x Worn & Wound
Louis Erard Watch Le Régulateur Le Régulateur Louis Erard x Worn & Wound

Le Régulateur Louis Erard x Worn & Wound

£3,788.00
Timex Watch Whirlpool Timex x Worn & Wound Field Watch w/a Twist
Timex Watch Storm Timex x Worn & Wound Field Watch w/a Twist
Timex Watch Whirlpool Timex x Worn & Wound Field Watch w/a Twist
Timex Watch Storm Timex x Worn & Wound Field Watch w/a Twist

Timex x Worn & Wound Field Watch w/a Twist

£227.00
AVI-8 Watch 3775A AVI-8 CVRT 3775A
AVI-8 Watch 3775A AVI-8 CVRT 3775A

AVI-8 CVRT 3775A

£342.00
Bulova Watch Snorkel NYC LE Bulova Snorkel Wind‑Up NYC Limited Edition – Ref. 98B455
Bulova Watch Snorkel NYC LE Bulova Snorkel Wind‑Up NYC Limited Edition – Ref. 98B455

Bulova Snorkel Wind‑Up NYC Limited Edition – Ref. 98B455

£341.00