The brand Bruno Söhnle was founded in 2000 in Glashütte, Saxony, which is widely considered Germany's horological equivalent of France's Champagne region. Some of the world's finest German watches are made there, and to showcase the name Glashütte on the dial, a minimum of 50% of the essential manufacturing must occur in that region.

The brand's vision was to blend functional aesthetics and traditional craftsmanship. Nearly a quarter century since its inception, the brand represents a gateway to the captivating world of traditional Glashütte watchmaking art. Their success has been attributed to their design language, complemented by the combination of high-quality materials and an accessible price point.