At Windup Watch Shop, we celebrate brands that infuse creativity and passion into horology. Sō Labs, founded by Chicago-based watch enthusiasts Rick and Andrew, embodies this spirit. Since their meeting through RedBar Chicago and the brand's launch in 2019, they've been dedicated to crafting unconventional designs with meticulous attention to detail and quality that fellow watch lovers will appreciate. The name "Sō" translates to 'beginning,' 'creativity,' and 'layer' in Japanese, reflecting their mission to create playful beauty through layered colors and transparency. By omitting text and logos from their dials, Sō Labs ensures the focus remains purely on design. Their timepieces are a testament to the fun and creativity that define modern watchmaking.