Founded in 1883 by Gottlieb Hauser, Alpina is a Swiss watchmaking house based in Geneva that has emerged as a pioneer in the world of sport, characterized by a spirit of adventure and innovation. In 1938, the brand invented the concept of the sports watch with its Alpina 4: impact-resistant, non-magnetic, water-resistant, and made of stainless steel. Since its origins, Alpina’s mission has been to design luxury sports watches delivering exceptional accuracy and reliability in extreme environments. Today, this commitment is upheld with four collections: Alpiner (Earth), Seastrong (Sea), Startimer (Air) and Heritage (paying tribute to the brand’s legacy). Alpina has built up robust partnerships reflecting its enduring commitment to the mountain environment – a constant source of inspiration – as well as a team of athletes and other friends of the brand. They are united by a common ambition: scaling new heights in the most challenging conditions.