Breda started in 2009 in Dallas, when siblings Amir and Shabeena Meghani began building on their family's watch trade — a business that traces back to their grandfather selling watch bands in India in the 1950s. Everything is still designed and prototyped in-house at Breda Studio in Deep Ellum, with a genderless approach that treats a watch as a style statement rather than a category. The brand leans into bold color, mixed materials, and accessible price points over traditional watchmaking conventions. It's Breda's core belief that quality shouldn't be a privilege — just a standard.